Fair Harbor
Verbal identity • brand story • catalog • site copy
De Lune
Verbal identity • brand story • product naming • packaging • site copy
De Lune is a pioneering company that offers research-backed, natural relief of period symptoms and menstrual health resources. They’re actively building a world where menstruation and period symptoms are no longer taboo. I worked with a strategic and creative team to refresh De Lune’s brand system, including a new tone of voice, site copy, and product naming. The result was an approachable yet sophisticated identity to take this groundbreaking brand into the new age of period health.
- Role
- Naming, Copy
- Studio
- Formal Studio
- Team
- Strategy: Gilian Rappaport
- Web design: No Ideas
