Snackville at Pacific Park
Naming • messaging • brand guidelines
CHARLOTTE
KELLY
Charlotte Kelly
Charlotte Kelly is an independent senior copywriter. She has been partnering with agencies, studios, and friends on brand strategy, verbal identity, and all kinds of writing since 2015. Before then, she worked for literary agents and publishing houses. Her projects have ranged from groundbreaking startups to established global brands across beauty, wellness, tech, fashion, and more.
After many years in NYC, she’s currently based in San Diego, CA, working with teams everywhere.
Selected work
Nutrire
Creative concepts • product naming • packaging • verbal identity • messaging
RUX
Naming • verbal identity • site copy • brand story • messaging • brand guidelines
Fulton
Verbal identity • messaging • brand story • blogs • packaging • site copy
EEZ Co.
Verbal identity • brand story • messaging
doublesoul
Verbal identity • brand story • packaging • site copy
Respin Health
Creative concepts • brand positioning • manifesto • verbal identity • messaging • site copy
Dame
Verbal identity • naming • newsletters • packaging • site copy • social
Little Spoon
Naming • messaging • packaging • site copy
De Lune
Verbal identity • brand story • product naming • packaging • site copy
Fair Harbor
Verbal identity • brand story • catalog • site copy
Wilderness Trail
Site copy • brand story • blog posts
Burt's Bees
Verbal identity • site copy • emails • messaging
Fur
Packaging • site copy
Target: 20 Years of Design for All
Articles • headlines • research
Pernod Ricard
Site copy • blogs • banner ads • gift guides • newsletters • ads • social • scripts • crosswords
Tabitha Brown for Target
Magazine copy • copyediting