Smith & Diction4 Aug 2026
Verbal identity and copy as part of a full brand refresh for Gusto, the small business payroll and HR platform
Mythology19 May 2026
Concepts for Target’s holiday ’26 campaign
Established10 Feb 2026
Strategic foundations, voice guidelines, and messaging to refresh cult favorite skincare brand Allies of Skin

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Mythology21 Jan 2025
Concepts and scripts for Target’s summer ’25 campaign
Smith & Diction12 Nov 2024
Messaging for Gamma, a content creation platform
Smith & Diction3 Sep 2024
Verbal identity and messaging for Fortell, a company making AI-powered hearing aids
Established18 Jun 2024
Creative concepts, brand story, and messaging for Commence, a haircare line founded by Brooke Shields
Brains9 Apr 2024
Packaging and site copy for Smash Kitchen, a line of pantry staples from actor Glen Powell
Instrument23 Jan 2024
Verbal identity, brand guidelines, and more as part of a brand refresh for a major fashion retailer
Instrument17 Oct 2023
Extensive site copy for a global cloud computing platform
Zan Inc.25 Jul 2023
Verbal identity and menu copy for L’Arrêt, James Beard award-winning chef Mashama Bailey’s first Paris restaurant

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© 2026 Charlotte Kelly

Established10 Feb 2026

Strategic foundations, voice guidelines, and messaging to refresh cult favorite skincare brand Allies of Skin

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