Articles, headlines, and research for Target: 20 Years of Design for All, a book on the retailer’s design for everyone

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Verbal identity and copy as part of a full brand refresh for Gusto, the small business payroll and HR platform

Concepts for Target’s holiday ’26 campaign

Strategic foundations, voice guidelines, and messaging to refresh cult favorite skincare brand Allies of Skin

Concepts and scripts for Target’s summer ’25 campaign

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Verbal identity and messaging for Fortell, a company making AI-powered hearing aids

Creative concepts, brand story, and messaging for Commence, a haircare line founded by Brooke Shields

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Verbal identity, brand guidelines, and more as part of a brand refresh for a major fashion retailer

Extensive site copy for a global cloud computing platform

Verbal identity and menu copy for L’Arrêt, James Beard award-winning chef Mashama Bailey’s first Paris restaurant

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Articles, headlines, and research for Target: 20 Years of Design for All, a book on the retailer’s design for everyone