Charlotte Kelly

Charlotte Kelly

Charlotte Kelly is an independent senior copywriter. She has been partnering with agencies, studios, and friends on brand strategy, verbal identity, and all kinds of writing since 2015. Before then, she worked for literary agents and publishing houses. Her projects have ranged from groundbreaking startups to established global brands across beauty, wellness, tech, fashion, and more.

After many years in NYC, she’s currently based in San Diego, CA, working with teams everywhere.

Recently

Agencies + studios

Notable projects

  • Gusto
  • Target
  • Dame
  • Snackville at Pacific Park
  • RUX
  • EEZ Co.
  • doublesoul
  • Fair Harbor
  • Fulton
  • Burt’s Bees
  • Little Spoon
  • Gamma
  • Fortell
  • Wilderness Trail
  • Campari
  • Nutrire
  • Commence
  • Allies of Skin
  • Respin Health
  • Cynthia Cannell Literary Agency
  • and others

Services

  • Brand strategy
  • Creative concepts
  • Brand narrative
  • Copywriting
  • Tone of voice
  • Verbal identity
  • Naming

Let’s talk