Snackville at Pacific Park

Welcome to Snackville at Pacific Park, the reimagined food court at the iconic Santa Monica Pier in Los Angeles. On the menu at Snackville: sweet treats, tasty bites, cold drinks, and more.

Working with a creative team assembled and led by NYC studio Zan Inc, we named Snackville and its five new food concepts, each with a standalone look and feel. I also created messaging for menus, swag, and signage and polished the brand guidelines. Now the fun and neon nostalgia people love about the pier is on offer at its food court, too.