Fair Harbor

Inspired by the laid-back barefoot Long Island community of the same name, Fair Harbor creates innovative, ultra-comfortable apparel made from upcycled plastic bottles, designed for the beach and beyond. A strong sense of place pervades the entire brand. It’s at once nostalgic and hopeful, working to safeguard the future so everyone can keep enjoying the places they love, too.

In collaboration with Formal Studio, I built a relaxed, inviting tone of voice and crafted site copy as part of a full brand refresh. Fair Harbor’s signature mesh-free lining frees people to go about their days in total comfort, and the new branding embodies salt-kissed ease. After the brand work, I also partnered directly with Fair Harbor for several months on site copy, campaign landing pages, and catalog copy.