Charlotte Kelly

Target: 20 Years of Design for All

Research, Copy

Scope

  1. Articles · headlines · research

Target: 20 Years of Design for All

Target has always rejected the notion that great design should only be accessible to the few. This open-minded approach paved the way for 180+ partnerships with renowned designers like Missoni, Isaac Mizrahi, Philippe Starck, Alexander McQueen, Lilly Pulitzer, and many more.

I worked with the team at Chandelier Creative to research and write headlines and columns for Target: 20 Years of Design for All: How Target Revolutionized Accessible Design (Rizzoli), a book celebrating decades of these groundbreaking collaborations. The book is a beautiful design object in itself, with pages of colorful layouts, archival photographs, and interviews and stories.

Role
Research, Copy
Agency
Chandelier
Team
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