Respin Health

Founded by actress Halle Berry, Respin Health is a community-based digital platform conceived as a thoughtful, empowering response to the confusion, fear, and loneliness so many women still face as they enter menopause. Designed for every phase of menopause, it offers tailored coaching from vetted and credentialed experts.

Creative agency Established developed every aspect of the brand; I joined for strategy and copy. I started by auditing the (now-booming) menopause space to understand the key players and how they speak, and where Respin Health fits. From there, I worked on the foundational brand pieces: articulating positioning and creative territories and creating verbal guidelines, manifesto, and key messaging. Respin Health’s launch was covered by outlets like Women’s Health, TODAY, and WWD. You can view more of the Respin identity work from Established here.