doublesoul

Here to clean up the world’s sock drawers, doublesoul designs ultra-cushioned socks, made sustainably. As a new brand breaking into a category that’s easy to overlook, doublesoul wanted to get people thinking about what’s going on underfoot and in the world.

I worked with Formal Studio to put words to the brand’s foundations and story, followed by messaging and guidelines for a casual, clear voice. Then it was on to site and packaging copy to pair with doublesoul’s bright, lo-fi visual system. When it comes to your socks, it’s easier than ever to tread (super) softly.